|
Resource Library
The Sage Group provides continuing education for both physicians and administrators. In addition, members of our team have published over 200 articles in a wide range of national practice management and medical trade publications. Following are some excerpts from selected articles written by our senior consultants (or click the title to download a PDF of the full text). R.A. Anwar, “Branding Strategies: Optimize the Power of Your Identity,” “Branding is a marketing strategy that works…. “It’s who you are and how you look to the community, your professional colleagues, employees, patients and future patients. No one does it better than the nationally renowned medical centers, such as Mayo, Johns Hopkins and the Cleveland Clinic…. “Though branding has been used for large health systems and corporate America, it is a new concept for private practice physicians. A powerful tool, branding will be commonplace in the future. “A strong brand identity, built and protected over time, can create a long-term, consistent image of quality and value.” Gail Lorenzen, “Seven Symptoms of a Faltering Practice,” “Physicians tend to look at the practice globally and … are not are not even sure what danger signs to look for, let alone know what actions will bring a resolution.… Here are seven telltale signs that a practice is headed for trouble: (1) A change in accounts receivable trends; (2) Increased overtime; (3) Increased overhead; (4) Dissatisfied patients or staff; (5) Poorly managed appointment schedule; (6) Late charges; (7) Inconsistent reporting.... “If you are experiencing any of the seven signs of trouble, start investigating the causes now.” R. A. Anwar, “Marketing is a Value-Driven Purchase,” “The value of marketing is simple. It is an essential component to expanding your group or solo practice. It is the key to growing and sustaining a healthy patient base, strengthening your image in the community, and maintaining a desirable revenue stream…. “A marketing budget, supported by a well-prepared marketing plan, will take your practice into the future. It is an essential component to achieving practice financial goals and securing your place in the market. It’s a value-driven purchase you won’t regret making!” Gail Lorenzen, “Don’t Think It Can’t Happen to You! Protect Your Finances and Avoid Embezzlement,” “Establish strong financial practices in your office and adhere to them. It’s a matter of sound business principles and no one should be offended. Existing employees will appreciate a solid foundation and a clear understanding of how things need to be done…. “Too many practices leave financial matters unspoken and too many physicians that have been the victims of embezzlement fail to prosecute. Let your staff know you would!” |
|
©2007 The Sage Group |
Publications